Why AI Assistants Can't Find Your FAQ

Most FAQs are invisible to AI. Here's why that happens and what you can do about it.

The Four Barriers

What's blocking AI from your content

No machine-readable format

Your FAQ is HTML designed for human eyes. AI needs structured data it can parse. Without JSON, markdown, or clear semantic markup, AI has to guess what's a question and what's an answer.

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Blocked by robots.txt

Many sites accidentally block AI crawlers like GPTBot and ClaudeBot. If your robots.txt says "Disallow: /", AI can't even see your content exists.

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Missing structured data

Schema.org FAQPage markup tells search engines and AI exactly what content is Q&A format. Without it, your FAQ looks like any other page.

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Outdated or stale info

AI models are trained on snapshots of the web. If your FAQ hasn't been updated or optimized for discoverability, AI might be using info that's months or years old.

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llms.txt Generator

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Robots.txt Generator

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FAQ Schema Generator

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The Difference

What AI actually sees

Traditional FAQ

<div class="faq-item">
  <h3 class="question">
    What is your return policy?
  </h3>
  <div class="answer collapsed">
    <p>We offer 30-day returns...</p>
  </div>
</div>

No semantic meaning in HTML
AI can't tell what's a question vs answer
JavaScript-dependent content often missed

LLM-Ready FAQ

{
  "@type": "Question",
  "name": "What is your return policy?",
  "acceptedAnswer": {
    "@type": "Answer",
    "text": "We offer 30-day returns..."
  }
}

Clear structure AI can parse
Questions and answers labeled
Multiple formats available (JSON, text, markdown)

The Cost

What happens when AI gets it wrong

Customer gets wrong information

AI confidently tells them your product does something it doesn't, or quotes the wrong price. They make decisions based on fiction.

Support tickets increase

Confused customers contact you asking why reality doesn't match what AI told them. Your team spends time correcting misinformation.

Trust erodes

Customers who got bad info blame you, not the AI. They tell others. Your reputation takes hits you never see directly.

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